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Branding people
remember.

Strategy-led brand identities — logos, colour, typography and complete visual systems that make your business unmistakable everywhere it shows up.

DELIVERABLE 01Brand strategy
DELIVERABLE 02Logo & visual identity
DELIVERABLE 03Brand guidelines
WHAT’S INCLUDED
BRANDING SERVICES

Everything you need,
nothing you don’t.

We build brand foundations that last — a clear position, a memorable logo and a flexible system that looks right on a favicon, a social post or a billboard.

01

Brand strategy

Positioning, audience and personality defined so every design choice has a reason.

POSITIONING · BRAND VOICE · COMPETITOR AUDIT

02

Logo design

Custom logo concepts and refined marks built on clear construction grids.

LOGO CONCEPTS · WORDMARK & ICON · CONSTRUCTION GRID

03

Visual identity

Colour, typography, patterns and imagery that make your brand instantly recognisable.

COLOUR PALETTE · TYPOGRAPHY · BRAND PATTERNS

04

Brand guidelines

A complete style guide so your team and partners use the brand correctly.

STYLE GUIDE · LOGO USAGE · DO’S & DON’TS

05

Stationery & collateral

Business cards, letterheads and branded templates ready for print and digital.

BUSINESS CARDS · LETTERHEADS · TEMPLATES

06

Brand applications

Mockups and assets across social, packaging, signage and merchandise.

SOCIAL KIT · PACKAGING · SIGNAGE & MERCH

BRANDING AGENCY
WHY IT MATTERS

People decide whether to trust a business in moments — from a logo on an app icon, a social post or a sign on the street. When the visuals are inconsistent or generic, even a great product looks like a risk. Our branding services give you a clear position and a recognisable identity, so customers remember you and choose you with confidence — and so your team never has to guess which colour, font or logo version to use.

Every project begins with brand strategy: we audit your competitors, define your audience, positioning, personality and tone of voice, and agree a creative direction before any sketching starts. That strategy becomes the brief for logo design — custom concepts refined into a wordmark and icon built on a clear construction grid, tested at every size from favicon to billboard.

A logo alone isn’t a brand, so we design the full brand identity around it: colour palette, typography, patterns, imagery style and layout principles. Everything is documented in brand guidelines that show your team, agencies and partners how to use the brand correctly, with logo usage rules and practical do’s and don’ts. We then apply the system to real touchpoints — stationery, social templates, packaging, signage and merchandise — and our graphic design team can keep producing on-brand assets as you grow.

Whether you’re launching a startup, refreshing a brand that no longer fits or unifying several products under one identity, we build a system that works across print and digital — including your website design and app interfaces — so your brand looks consistent everywhere it appears. Our branding services are delivered as a fixed-scope project with clear milestones, and every file you need is handed over at the end.

Branding for

  • Startups & new ventures
  • Brand refreshes
  • SaaS & tech companies
  • AI products
  • E-commerce & DTC
  • Food & beverage
  • Fintech & insurance
  • Professional services
  • Media & creative studios
OUR APPROACH

How we approach
Branding.

01

Strategy before style

Every visual choice ties back to what you stand for.

02

Distinctive by design

We avoid passing trends so your brand ages well.

03

Built to flex

A system that works from favicon to billboard.

HOW WE WORK
FOUR STEPS — ONE DIRECTION

Simple process.
Serious results.

01

Discover

We dig into your business, audience, competitors and ambitions.

02

Define

We define positioning, personality and a clear creative direction.

03

Create

We design the logo, identity system and real-world applications.

04

Grow

We deliver guidelines and assets, and support the rollout across every channel.

SELECTED WORK

Built by
Zywen.

Sergeant AI productivity app brand identity, branding work by Zywen

Sergeant

01 / 04
BRANDINGIDENTITYAI · Productivity
Smart Insurance insurance policy management app, branding work by Zywen

Smart Insurance

02 / 04
BRANDINGUI/UXInsurance · Fintech
Country Squire Foods grocery e-commerce digital assets, branding work by Zywen

Country Squire Foods

03 / 04
DIGITAL ASSETSE-COMMERCEGrocery
Positive Space Media media agency website with motion, branding work by Zywen

Positive Space Media

04 / 04
WEB DESIGNMOTIONMedia & communications
FAQ

Questions,
answered.

Can’t find what you’re looking for? Email us at hello@zywen.org

What’s included in a branding project?

−

Brand strategy, logo concepts and refinement, colour palette, typography, brand patterns, guidelines and a starter kit of applications such as social, stationery and mockups.

How many logo concepts will I get?

+

Typically two to three distinct logo concepts based on the agreed strategy. You choose a direction and we refine it over agreed revision rounds until it’s right.

How much do branding services cost?

+

Cost depends on scope — a logo and core identity costs less than full strategy, guidelines and a large set of applications. We send a fixed quote after a short discovery call.

Can you refresh our existing brand?

+

Yes. We review what equity your current brand already has, keep what customers recognise and modernise the rest, so the change feels like an evolution rather than a restart.

Will I own the final logo and files?

+

Yes. Once the project is paid in full, you own the final logo and identity assets, and we hand over all the source and export files.

Which file formats do you deliver?

+

You receive vector files (AI, SVG, EPS and PDF) plus PNG and JPG exports in colour, black and white variants, along with the brand guidelines as a PDF.

LET’S BUILD

Have something
worth building?

Tell us what you’re planning — we’ll reply within 24 hours with ideas, a timeline and a clear quote.

Zywen studio project cards