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LinkedIn ads for people
who sign off.

LinkedIn advertising that connects you directly with decision-makers — targeted by job title, company and industry to generate qualified B2B leads, demos and high-value deals.

DELIVERABLE 01B2B audience strategy
DELIVERABLE 02Sponsored content & lead gen
DELIVERABLE 03ABM & reporting
WHAT’S INCLUDED
LINKEDIN ADS SERVICES

Everything you need,
nothing you don’t.

LinkedIn is the only platform where you can target by job title, seniority and company. We use that precision to build full-funnel B2B campaigns that fill your pipeline with the right people.

01

Awareness campaigns

Put your brand in front of key accounts and build authority in your market.

BRAND AWARENESS · THOUGHT LEADERSHIP · VIDEO ADS

02

Precision targeting

Reach the exact roles, seniorities, industries and company sizes you sell to.

JOB TITLES · SENIORITY · COMPANY SIZE

03

Lead Gen Forms

Pre-filled instant forms that capture qualified leads without leaving LinkedIn.

LEAD GEN FORMS · CRM SYNC · LEAD SCORING

04

Account-based marketing

Campaigns aimed at a named list of target companies and buying committees.

COMPANY LISTS · MATCHED AUDIENCES · RETARGETING

05

Sponsored content & messaging

Single image, document, carousel and conversation ads that start real talks.

DOCUMENT ADS · CAROUSELS · CONVERSATION ADS

06

Recruitment campaigns

Job and talent campaigns that attract top candidates to your open roles.

JOB ADS · TALENT LEADS · EMPLOYER BRAND

LINKEDIN ADS AGENCY
WHY IT MATTERS

Fewer clicks,
better pipeline.

RELATED SERVICES

B2B deals rarely start with a single search. They start when the right person at the right company notices you, trusts you and is ready to talk. LinkedIn is the one ad platform where you can reach those people by job title, seniority, function, company and industry — and our LinkedIn ads management turns that precision into a predictable flow of qualified leads, demos and deals.

As a B2B LinkedIn advertising agency, we build full-funnel programmes. Awareness campaigns and thought leadership put your brand in front of key accounts; sponsored content, document ads, carousels and conversation ads move them closer; and pre-filled LinkedIn Lead Gen Forms capture contacts without sending anyone to a slow landing page. Leads sync straight to your CRM, so sales can follow up while interest is high, and every lead is scored against your ideal customer profile before it counts as a win.

For high-value deals we run account-based marketing (ABM): you share a list of target companies, we upload it as a matched audience and reach the buying committee — from the end user to the person who signs the contract — with messaging tailored to each stage. Good LinkedIn ads management keeps frequency in check so key accounts see you often, without ad fatigue. We also run recruitment and employer brand campaigns when hiring is the goal.

LinkedIn clicks cost more than most platforms, so waste matters. We set up the Insight Tag and conversion tracking, exclude poor-fit audiences, test offers and creative, and optimise towards cost per qualified lead and pipeline — not likes or impressions. That discipline is what separates focused LinkedIn ads management from campaigns that quietly drain budget. Many B2B teams pair LinkedIn with Google Ads or Bing Ads to capture people already searching for a solution.

LinkedIn Ads for

  • B2B SaaS
  • Professional services
  • Agencies & consultancies
  • Fintech & insurance
  • Healthcare & medtech
  • Manufacturing & industrial
  • Enterprise sales teams
  • Events & webinars
  • Recruitment & hiring
OUR APPROACH

How we approach
LinkedIn Ads.

01

Right people, not more people

We target buyers and decision-makers, never vanity reach.

02

Full-funnel B2B

Awareness, consideration and conversion campaigns work together.

03

Pipeline over clicks

We measure qualified leads, demos and deals — not likes.

HOW WE WORK
FOUR STEPS — ONE DIRECTION

Simple process.
Serious results.

01

Discover

We define your ideal customer profile, target accounts and offer.

02

Define

We plan audiences, campaign objectives and B2B ad creative.

03

Create

We launch sponsored content, lead gen forms and retargeting.

04

Grow

We optimise cost per lead, sync your CRM and scale what converts.

SELECTED WORK

Built by
Zywen.

Country Squire Foods grocery e-commerce digital assets, LinkedIn Ads work by Zywen

Country Squire Foods

01 / 04
DIGITAL ASSETSE-COMMERCEGrocery
Positive Space Media media agency website with motion, LinkedIn Ads work by Zywen

Positive Space Media

02 / 04
WEB DESIGNMOTIONMedia & communications
Park Medical Billing healthcare billing B2B website, LinkedIn Ads work by Zywen

Park Medical Billing

03 / 04
WEB DESIGNB2BHealthcare
Hearthly home and living e-commerce website, LinkedIn Ads work by Zywen

Hearthly

04 / 04
WEB DESIGNE-COMMERCEHome & living
FAQ

Questions,
answered.

Can’t find what you’re looking for? Email us at hello@zywen.org

Are LinkedIn Ads worth it for B2B?

−

Yes — LinkedIn lets you target by job title, company, seniority and industry, so although clicks cost more, leads are usually far more qualified and closer to a buying decision.

What budget do LinkedIn Ads need?

+

Clicks on LinkedIn cost more than on most platforms, so budgets need to be large enough to reach your audience consistently and gather lead data. We recommend a starting budget based on your audience size, deal value and goals after a short discovery call.

Can you target specific companies?

+

Yes. With account-based marketing we upload a list of target companies as a matched audience, then narrow it by job function and seniority to reach the buying committee.

Can leads sync to our CRM automatically?

+

Yes. LinkedIn Lead Gen Forms connect to popular CRMs and marketing tools such as HubSpot and Salesforce, directly or through an integration, so new leads reach your sales team in minutes.

How do you measure LinkedIn ad success?

+

We track cost per lead, lead quality, demos booked, pipeline and closed deals using the LinkedIn Insight Tag, conversion tracking and your CRM data — not just clicks and impressions.

How much does LinkedIn ads management cost?

+

Our fee depends on your ad spend, the number of campaigns and audiences, and how much creative you need. You get a clear monthly quote after discovery, separate from your ad budget, which you pay to LinkedIn directly.

LET’S BUILD

Have something
worth building?

Tell us what you’re planning — we’ll reply within 24 hours with ideas, a timeline and a clear quote.

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