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TikTok ads that
feel like TikToks.

TikTok ad campaigns with native, creator-style videos and smart targeting — built to reach Gen Z and millennial buyers, lower your cost per click and turn views into customers.

DELIVERABLE 01Creative strategy & scripts
DELIVERABLE 02Spark & in-feed ads
DELIVERABLE 03Pixel, Events API & scaling
WHAT’S INCLUDED
TIKTOK ADS SERVICES

Everything you need,
nothing you don’t.

On TikTok, the creative is the strategy. We script, produce and test short-form videos that blend into the For You feed, then scale the hooks that sell.

01

Creative strategy

Hooks, angles and formats planned around what performs on TikTok right now.

HOOK TESTING · TREND RESEARCH · CREATIVE BRIEFS

02

UGC & video production

Creator-style videos, scripts and edits that look native to the feed.

UGC SCRIPTS · VIDEO EDITING · CREATOR SOURCING

03

In-feed & Spark Ads

Paid in-feed ads and boosted organic posts that build trust and reach.

IN-FEED ADS · SPARK ADS · BRAND TAKEOVER

04

Audience targeting

Interest, behaviour and lookalike audiences tested to find high-intent buyers.

INTERESTS · LOOKALIKES · RETARGETING

05

TikTok Shop & catalog ads

Product and catalog campaigns that drive sales straight from the feed.

TIKTOK SHOP · CATALOG ADS · LIVE SHOPPING

06

Pixel & Events API

Accurate tracking of add-to-carts, leads and purchases for confident scaling.

TIKTOK PIXEL · EVENTS API · ATTRIBUTION

TIKTOK ADS AGENCY
WHY IT MATTERS

TikTok is where a huge share of Gen Z and millennial buyers discover products, but it punishes anything that looks like a traditional ad. Viewers decide in the first second whether to keep watching, so a polished TV-style spot often loses to a phone-shot video with a sharp hook. Our TikTok ads management is built around that reality: creative first, media buying second, data throughout.

As a TikTok ads agency, we handle the full loop. We research trends and competitors in your niche, write UGC ad scripts, source creators and edit short-form videos that feel native to the For You feed. We then launch them as in-feed ads and Spark Ads — boosting real organic or creator posts so the social proof stays with the ad — alongside TikTok Shop, catalog and live shopping campaigns for e-commerce brands.

Testing is where TikTok campaigns are won. We launch several hooks, angles and formats at once, let the algorithm find the early winners, then move budget to the ad groups with the best cost per result. Accurate tracking makes that possible, so we set up the TikTok Pixel and Events API to capture add-to-carts, leads and purchases, and refresh creatives before ad fatigue sets in. Good TikTok ads management is a weekly rhythm of new hooks, fresh edits and budget shifts, not a launch-and-leave job.

TikTok works best as part of a wider paid social mix. Many brands pair it with Meta Ads for retargeting and with organic social media marketing to keep the content engine running. We report on the numbers that matter — cost per acquisition, return on ad spend and revenue — not just views. With transparent TikTok ads management, you keep full ownership of your TikTok Business Center, ad account and creative assets.

TikTok Ads for

  • E-commerce & DTC brands
  • TikTok Shop sellers
  • Mobile apps
  • Beauty & skincare
  • Fashion & apparel
  • Food & beverage
  • Fitness & wellness
  • Gen Z & millennial brands
  • Local & service businesses
OUR APPROACH

How we approach
TikTok Ads.

01

Don’t make ads, make TikToks

Native, creator-style content beats polished commercials.

02

Test hooks fast

Many creative variations so the algorithm finds winners quickly.

03

Scale with data

Budgets follow cost per result, not views.

HOW WE WORK
FOUR STEPS — ONE DIRECTION

Simple process.
Serious results.

01

Discover

We study your audience, competitors and what’s trending in your niche.

02

Define

We plan creative angles, scripts and the campaign structure.

03

Create

We produce videos, launch campaigns and set up Pixel and Events API.

04

Grow

We refresh creatives, optimise targeting and scale profitable ad groups.

SELECTED WORK

Built by
Zywen.

SaaS Motion product films for SaaS, fintech and beauty brands, TikTok Ads work by Zywen

SaaS Motion

01 / 04
MOTIONSAAS FILMSSaaS · Fintech · Beauty
Social & Print social media and print graphics for beauty, fintech and studio brands, TikTok Ads work by Zywen

Social & Print

02 / 04
GRAPHIC DESIGNSOCIALBeauty · Fintech · Studio
Country Squire Foods grocery e-commerce digital assets, TikTok Ads work by Zywen

Country Squire Foods

03 / 04
DIGITAL ASSETSE-COMMERCEGrocery
Positive Space Media media agency website with motion, TikTok Ads work by Zywen

Positive Space Media

04 / 04
WEB DESIGNMOTIONMedia & communications
FAQ

Questions,
answered.

Can’t find what you’re looking for? Email us at hello@zywen.org

How fast do TikTok Ads deliver results?

−

TikTok ads often drive clicks and sales within 24–48 hours. The algorithm then needs about 5–7 days of optimisation to deliver consistent, scalable results.

What budget do I need to test TikTok Ads?

+

TikTok sets minimum daily budgets at campaign and ad group level, and the algorithm needs enough conversions each week to learn. We recommend a test budget based on your product price and goals, so you get clear data before scaling.

Do you create the videos and scripts?

+

Yes. We plan hooks and angles, write UGC scripts, source creators and edit native-style videos. If you already have content or in-house creators, we can work with that too.

Can you run TikTok Shop and catalog ads?

+

Yes. We set up product catalogs and run TikTok Shop, catalog and live shopping campaigns so people can discover and buy products without leaving the app.

Will I own my TikTok Business Center?

+

Yes. Your TikTok Business Center, ad account, Pixel and all creative assets are set up in your name. We work with partner access, so you keep full control and data if we ever part ways.

How much does TikTok ads management cost?

+

Our fee depends on ad spend, the number of creatives you need each month and whether TikTok Shop is included. You get a clear monthly quote after a short discovery call, separate from your ad budget, which you pay to TikTok directly.

LET’S BUILD

Have something
worth building?

Tell us what you’re planning — we’ll reply within 24 hours with ideas, a timeline and a clear quote.

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