Cella
A branding case study — a soft, clinical identity for a skin longevity lab in Dubai, built on one cell becoming two.
01 — OVERVIEW
Renew, restore, remain.
The Challenge
Aesthetic clinics in Dubai look alike — gold, marble and glossy promises. Cella needed to feel scientific without ever feeling cold.
The Goal
One idea carried everywhere: a single cell dividing into two — the moment of renewal — in porcelain, mist and one touch of pink.
Our Role
Strategy, logo and wordmark, colour and type, the signature split device, packaging, interiors direction, website, app and Instagram launch.
Timeline
8 weeks
Team
Brand designer, art director, UI/UX designer
Methods
Founder workshop, moodboards, mark exploration
Platform
Clinic, packaging, web & app
02 — IDENTITY
One cell becomes two.
03 — IN THE WORLD
Pink is a moment, not a wash.
04 — DIGITAL
A feed that reads like the brand.
